Valentine’s Special: Candy Heart Sayings

It’s Amaze-Words Wednesday, when I head down another path in the labyrinth of language and try to discover something I didn’t know before. With an estimated $1.5 billion to be spent on candy for Valentine’s Day, I expect that candy makers and sellers around the world are preparing for another busy season when people give sweets to the sweet (and sours to the sour?).

While candy corn is associated with Halloween and Cadbury eggs with Easter, heart-shaped candies are associated with Valentine’s Day. What’s the most popular of them? Perhaps candy hearts — you know, those chalky colored hearts that are pretty much pure sugar and have short sayings stamped onto them.

Necco Company produced the original and began making Sweethearts candies in 1902. There are usually about 80 sayings used at any given time. The sayings must be short since only two lines of 4-5 letters across can fit on the hearts. Some popular sayings — like “Be Mine” and “Kiss Me” — are carried over from year to year, but Necco also solicits the public for ideas and incorporates new ones from time to time. This is why by 2011, you could find hearts with “You Rock” and “Tweet Me” on them. Outdated sayings are also thrown out. For instance, they no longer print “You Are Gay” and “Dig Me.”

So what can you find on Sweethearts these days? Though I started with online research, I quickly decided to take a hands-on approach instead. In addition to Necco’s Sweethearts, I purchased the copycat products of Wonka’s Sweetarts Hearts, Ferrara Pan Heart Lines, and Brach’s Conversation Hearts. Taking a sample of 73-76 candies per brand, I studied how we say Happy Valentine’s Day with our candy.

Necco had the most options, with 48 sayings, and Wonka the fewest, with only 8. The most popular sayings? “Kiss Me” and “Love You” appeared with the highest frequency. If you include variations like “Let’s Kiss,” “Love U” and “Luv You,” all four brands had these sayings. Apparently, the straightforward messages are alive and well.

Old-fashioned sayings like “Be Mine,” “Yes Dear” and “Hug Me” show up on the candy hearts. But here are some of the newer, funkier ones:

My Test Samples

1 On 1
Awe-some
Bling
Boogie
BFF
Crazy 4 U
Friend Me
Game On
Get Real
Got Luv?
High Five
Let’s Ride
LOL
Mad 4 U
Peace
Play Time
Shake It
Sup Babe
Text Me
Time 2 Dance
TTYL
U Move Me
Whuz Up?
Wink Wink
You Rock

Other sayings confuse me. What does “Go Go Go” have to do with Valentine’s Day? Or “Jump 4 Me”? Is that one for your dog? “Love Bug” and “Race Me” also made appearances. Is this a Herbie movie?

Some of the pet names also seem rather syrupy to me. Does anyone really call their honey “Baby Doll,” “Cutie” or “Sweet Pea”? Perhaps they should opt instead for a little French-inspired love with the “Mi Amor” hearts or leap in fully with the “Soul Mate” hearts.

Basically, whatever message you want to send — fun, romantic, sexy, cutesy, hip — you can probably find it on a candy heart. In case you want to know which ones taste the best, I gave that task to my in-house candy experts (two junior high boys now on a big sugar high). Their unanimous results: Wonka Sweetarts taste the best (although they offer the fewest sayings), Necco places second (has the most sayings too), and Ferrara Pan and Brach’s come in at the end.

What were my favorite messages? Well, I think it’s hard to beat the classics — “Love You,” “XOXO” and “Marry Me.” Moreover, if you’re looking for a way to propose, upon request Necco will send you a bag of “Marry Me” hearts. And after my recent Buffy the Vampire Slayer marathon, I was kind of happy to find a heart that said “Angel.”

What do you think of candy hearts? What would you like to see stamped on a candy heart? What message do you want to send this Valentine’s Day?

Sources: Spelling Love with Candy Hearts, Wonka Candy, Necco Sweethearts, Candy Blog-Wonka, Candy Blog-Brach’s, National Retail Foundation, Brach’s, Mahalo, Time

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About Julie Glover

Author of mysteries and young adult fiction. Lover of words, grammar, and all things language. City girl from Texas who owns go-go boots and cowboy boots.
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22 Responses to Valentine’s Special: Candy Heart Sayings

  1. K.B. Owen says:

    Looks like we are on the same vibe, Julie! (could that be a candy heart – “Same Vibe” – nah, probably too long). I sure do remember those candy hearts, and they were fun. Don’t remember the “you are gay” one; I’m sure it was a long time ago! Next will be “Angry Birds” message hearts, LOL.

  2. I sooo want candy hearts now. Must make special stop to British food store to see if they got some.

  3. Catie Rhodes says:

    I don’t remember the “you are gay” hearts either. I haven’t bought these things in years. I remember getting valentines at school that had a few loose candy hearts in the envelope. I wonder if people still do that, and I bet they don’t.

    I don’t have a favorite candy heart saying, but I am now considering having some printed up that say “I farted” and passing them out. LOL

    • Julie Glover says:

      Well, since those things have been around since 1902, I don’t know when the “You are gay” ones appeared. Certainly well before the Village People. Hmm, “I farted”? You should work for Hallmark, Catie!

  4. Such a fun post, Julie! I love candies with messages, though have to say when it comes to eating, I prefer Dove chocolates. ;) Hope you have a sweet, fabulous V-day.

  5. Seeing all the new things they put on them these days makes me feel old – ack! I’m not giving my dog the funny ones either, she sniffs out enough naughty treats lol. Have a lovely Valentine’s Julie.

  6. How is “LOL” on a Valentine’s heart romantic? LOL. I’m with Catherine, feeling old…

  7. YUMMY!!! I want one that says YOU ROCK!!! :-)

  8. I love reading the sayings on the hearts (and I love your research method, very thorough, thanks for taking one for the team here :) ), but I’m not a fan of eating them. Actually–I’d like the Wonka Sweetarts, but not the chalkier Necco version. I know, Valentine’s Day blasphemy :).

    • Julie Glover says:

      Candy hearts aren’t my favorites either, Erin, although I agree that the Wonka Sweetarts are the best. I’m a bigger fan of CHOCOLATE. Thanks for stopping by!

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  10. I second Erin’s comment. Wonderful research–informative and entertaining. I don’t eat the heart candies, but I enjoy reading them. I’m a mushy romantic, so I always hand pick a few to give to my husband. As for which candies I like to receive on Valentines, it would be Dove’s or Lindt truffles. Yum!

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  13. Brenda says:

    who cares about the sayings they are good to eat

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